Sainsbury’s Official Christmas Ad 2015 – Mog’s Christmas Calamity

A year after its acclaimed ad showing a Christmas Day truce on the Western Front, Sainsbury's, the British supermarket giant, has called upon the powers of children's writer Judith Kerr.

Sainsbury's Official Christmas 2014 Ad and the Christmas Day Truce of 1914

Britain's largest chain of supermarkets, Sainsbury's, has created a beautiful Christmas ad with the theme "Christmas is for sharing". Made in partnership with The Royal British Legion, it commemorates the  Christmas Day Truce of 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.